Meridian
A Market Upside Down
Category
Health Insurance
Client
Meridian
Location
Detroit, MI
Year
2017–Present
The business model was brilliant. In less than 20 years, Meridian built a $3 billion company selling health insurance to underserved markets. But in the dawning age of Medicare, Meridian found itself fighting for a savvier, much choosier kind of consumer. They needed a new plan, a new voice, a new prescription.
Brand
Stories
Campaign
